A growing agency whose business runs on data, campaign tooling and integrations between platforms, with nobody on the inside owning the technology.
The commercial team was fast and the tooling was not. Reporting, matching and campaign setup relied on spreadsheets and manual steps.
Vendors and freelancers had built pieces over the years. Nobody had the full picture of what existed or what it cost.
Leadership needed technical judgement in the room, not a quote for a project.
The same shape as every engagement. The depth of each phase is what changes.
We audited what they had: the systems, the data flows, the manual steps and the costs. The audit became the shared map for every later decision.
A fractional CTO joined their planning. We set a roadmap for the tooling the commercial team needed most, and the order to build it in.
Our team delivered the first pieces of the roadmap, with AI agents where the repetitive work was, and integrations where the data lived.
Ongoing: the roadmap continues quarter by quarter, and the technology now has an owner the leadership team can call.
[One line on what these screens show]
Chosen for the job, not for the CV. Boring where boring is right, new where it earns its place.
Numbers agreed with the client. Names left out on purpose.
If you feel your company can do more, it probably can. Most of the time the missing piece is quality technology, owned by a team that cares. A short call is enough to find out.